Google Analytics 4 Certification 中文題庫及解答

by | 10 月 13, 2022 | Google Analytics

新版的 GA4 認證已上線，目前測驗只有英文版，希望行銷人員能真正理解相關內容所以翻譯成中文。


Google Analytics 4 Certification 中文題庫

GA4 認證評估包含 50 個問題，有75分鐘的時間完成。

  • 需要獲得 80% 以上的分數才能通過。
  • 提前結束評估或在答題時用完時間，將無法通過並且無法從上次中斷的地方繼續。
  • 若測驗不通過，必須等待 1 天才能重新參加此評估。

測驗連結

1. What can you do with audience triggers? 可以用受眾的觸發條件做些什麼？
  • Create new audiences based on predictive metrics
  • Create new audiences based on specific events that are triggered
  • Create new events based on existing event parameters
  • Create new events based on an audience rule being satisfied

 

2. You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions? 您已為您的網站和手機應用程式建立了 Google Analytics 4 媒體資源。當用戶與您的網站和手機應用程式互動時，Google Analytics（分析）如何衡量和報告不同的用戶互動？
  • As sessions
  • As hits
  • As views
  • As events

 

3. To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? 要深入了解用戶訪問您網站的自然搜尋，您可以將 Analytics 與哪個平台連接？
  • Search Ads 360
  • Search Console
  • Google Optimize
  • Google Ads
4. If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights? 如果您想分析跨網站和應用程式的用戶旅程，並了解分析新用戶，您應該使用這些技術產品中的哪一項來獲得洞察力？
  • Google Analytics 4 properties
  • Google Optimize
  • Google Marketing Platform
  • Universal Analytics properties
5. If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account? 如果您想分析您企業網站上的事件和用戶，以及適用於 iOS 和 Android 的應用程式，您應該如何設置您的帳戶？
  • One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
  • One property with a web data stream for your website and one property with an app data stream for your app
  • One property with one web data stream for your website and one app data stream for your app
6. You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default? 您想知道新用戶在進入網站後最常開啟哪些頁面，因此您在“探索”中創建了一個新的路徑探索，計劃與同事共享。預設情況下，誰能看到這個新的路徑探索？
  • Anyone in your property can access it in read-only mode.
  • Anyone in your property can access it and make edits.
  • Only you can see it, but you can share it with the other users of the property for them to make edits.
  • Only you can see it, but you can share it with the other users of the property in read-only mode.

 

7. If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? 如果您的目標是將個人客戶在不同平台和設備上的不同行為連結起來，那麼哪種分析功能允許您通過將自己的標識符與客戶相關聯來做到這一點？
  • User-ID
  • Predictive audiences
  • Device-ID
  • Audience triggers
8. What data does the Realtime report show? 及時報告顯示哪些數據？
  • Events that took place within the last 12 hours
  • Events that took place within the last 8 hours
  • Events that took place within the last 60 minutes
  • Events that took place within the last 30 minutes

 

9. Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement? 您會在您的 Google Analytics（分析）資源中打開哪個部分，可以找到幫助您深入了解客戶參與度的進階技術？
  • Explore
  • Advertising
  • Configure
  • Reports
10. If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? 如果您為您的媒體資源啟用了廣告個性化，但想要排除特定事件，這些事件的數據會發生什麼變化？
  • That data will only be used for audiences in Google Ads
  • That data will only be used for measurement purposes
  • That data will only be available in the Reports and Explore sections
  • That data will only be available in the Advertising section
11. You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences? 您剛剛向您的網站添加了一項功能，允許用戶註冊電子報。現在，您希望將新的註冊事件標記為轉換，並為註冊的人建受眾。 Google Analytics 4 媒體資源的哪一部分可以幫助您管理事件、轉換和受眾？
  • Explore
  • Configure
  • Admin
  • Advertising
12. You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as "organic search" or "referral"? 您管理一個零售網站，客戶來自許多不同的地方，例如搜索引擎、廣告和社交媒體。您有興趣深入了解其中哪些推動了最多的新客和最多的轉換。 哪個維度可顯示您的網站用戶來自哪裡，例如“自然搜索”或“推薦”？
  • Default channel grouping
  • Event name
  • Page title
  • Google Ads campaign
13. You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics? 您生成一份報告來顯示過去 30 天內有多少用戶來自各種設備類型，例如電腦和手機。 在這份報告中，哪些是 Google Analytics（分析）中的“指標”？
  • Where users came from before reaching your site
  • The device types, desktops and mobile phones
  • The date range setting for the last 30 days
  • How many users were on mobile phones

 

14. You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type? 您創建一個報告來顯示過去 30 天內用戶使用的設備類型——例如，無論他們是使用桌機還是手機。 在此報告中，裝置是什麼類型？
  • A user
  • An event
  • A metric
  • A dimension

 

15. When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics? 當 Google Analytics 和 Google 廣告關聯時，Google Ads 如何利用 Google Analytics 的轉換事件？
  • Google Ads can use these conversions to optimize your bids for ad placements
  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to generate new keyword ideas
  • Google Ads can use these conversions to see industry benchmarking data
16. One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it? 其中一種歸因模型將轉換功勞平均分配給客戶在轉換前點擊或參與的所有渠道。它是哪一個？
  • Time decay
  • Position-based
  • Linear 線性
  • Data-driven
17. Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? 這些平台中的哪些可以連接到 GA，以便您可以使用專門的受眾測試網頁變化的成效？
  • Modify event
  • Firebase
  • Search Console
  • Google Optimize

 

18. To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration? 為了深入了解新用戶在瀏覽主頁後最常打開哪些頁面，您在“探索”中創建了一個新的路徑探索。 誰可以看到探索的預設設置是什麼？
  • Anyone in your property can access it and make edits.
  • Only you can see it, but you can share it with the other users of the property for them to make edits.
  • Only you can see it, but you can share it with the other users of the property in read-only mode.
  • Anyone in your property can access it in read-only mode.
19. You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics? 您創建一個報告來顯示用戶在過去 30 天內使用的設備類型——例如，他們使用的是電腦機還是手機。 在這份報告中，哪些是 Google Analytics 中的“指標”？
  • How many users were on mobile phones
  • The device types, desktops and mobile phones
  • Where users came from before reaching your site
  • The date range setting for the last 30 days
20. You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? 您希望通過將新的 Google Ads 帳戶與您的 Google Analytics（分析）媒體資源相關聯來查看詳細的行銷活動數據。 您可以在 Google Analytics 4 媒體資源的哪個位置使用 Google Ads 管理產品連結？
  • Advertising
  • Admin
  • Explore
  • Configure
21. You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? 您位於 Google Analytics（分析）媒體資源的“探索”部分。 您應該使用什麼探索方式來自定義表格格式的指標和維度？
  • Free form
  • Segment overlap
  • Funnel exploration
  • Cohort explorations
22. If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? 如果您想要一個自定義維度來報告客戶獎勵計劃的會員狀態，以下哪些範圍需設置？
  • Session
  • Event
  • User
  • Product
23. The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface? 每當網站訪問者查看您網站上的任何頁面時，都會觸發 page_view 事件。 如果您想設置一個新事件以在訪問者抵達特定頁面（例如主頁）時觸發，那麼在您導航到 Google Analytics（分析）介面中的事件後，您會選擇哪個選項？
  • Modify event
  • Import event
  • Mark event as conversion
  • Create event

 

24. There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it? Google Analytics 中有一個部分包含回答有關用戶如何與您的應用程式或網站互動的常見問題的卡片。是哪個部分？
  • Configure
  • Reports
  • Admin
  • Explore
25. What do audience triggers allow you to do? 受眾觸發條件允許您做什麼？
  • Create new events based on an audience rule being satisfied
  • Create new events based on existing event parameters
  • Create new audiences based on specific events that are triggered
  • Create new audiences based on predictive metrics
26. When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information? 哪個分析功能啟用後會將其從網站或應用程式上的用戶收集的事件數據與已同意共享此訊息的已登錄用戶的 Google 帳戶相關聯？
  • Google Search Console
  • Google signals
  • Google Ads
  • User-ID
27. You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data? 您在網路棒球卡經銷商工作並離線存儲有關您的每個銷售項目的數據。 以下哪些功能可讓您上傳包含商品數據的 CSV 文件以與 Google Analytics（分析）數據相結合？
  • Data import
  • Modify event
  • Measurement Protocol
  • HTTP request
28. Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? 因為您已經設置了網絡數據流，所以您的網站已經在向您的 Google Analytics（分析）媒體資源提供數據。 您注意到為 Web 數據流啟用了加強評估。啟用此設置後會發生什麼？
  • Events can be associated with signed-in users to enable cross-device reporting
  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  • Additional events are collected from your website without you needing to change your website’s code
  • Events from your mobile app can be combined with your existing website data
29. When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics? 當 Google Ads 與 Google Analytics 相關聯時，它如何利用 Google Analytics 的受眾？
  • Audiences in Google Ads can be used to target ad campaigns
  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
30. Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step? 這些探索技術中的哪一種可以幫助您視覺化用戶為完成關鍵任務或轉換所採取的步驟，並了解他們在每個步驟中的成功或放棄程度？
  • Funnel exploration
  • Segment overlap
  • Free form
  • Cohort explorations
31. What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics? 您需要首先設置什麼才能開始收集數據，以便通過 Google Analytics 提供您的網站報告？
  • Analytics tag
  • Firebase SDK
  • Analytics SDK
  • Google Ads
32. You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? 您在您的銷售點系統上收集數據，這些數據可以協助您從您的網站和應用程式發送到 Google Analytics 的數據。 以下哪些功能可讓您直接收集事件並將其發送到 Google Analytics（分析）服務器？
  • HTTP request
  • Data import
  • Measurement Protocol
  • Modify event
33. Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property? 您網站上的一些活動對您來說特別有價值——例如購買或電子報註冊。 如果您想將這些事件標記為重要並為其分配一個值，您應該在您的 Google Analytics（分析）4 媒體資源中為它們分配什麼標記？
  • Goals
  • Custom events
  • Conversion events
  • Recommended events
34. Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? 以下哪些功能可讓您控制 Google Analytics（分析）儲存用戶級別和事件級數據的時長？
  • IP address settings
  • Consent Mode
  • Data retention period
  • Disable data collection
35. You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? 您正在設置 Google Analytics，並被要求設置數據串流作為該過程的一部分。 以下哪一項描述了數據串流？
  • A data stream lives within an account and is the container for the data you collect from your apps and sites
  • A data stream lives within Explore and, once defined, can be added to any exploration
  • A data stream lives within a property and is a source of data from your app or website
  • A data stream lives within Reports and lets you segment and compare your data
37. You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery? 您希望將您的 Google Analytics（分析）數據導出到 BigQuery 以進行查詢並將您的一些離線數據與 Analytics 數據互相結合。 哪種類型的 Analytics 媒體資源可以將數據導出到 BigQuery？
  • Standard or Analytics 360 properties using Universal Analytics
  • Only Standard properties in GA4 or Universal Analytics
  • Only Analytics 360 properties in GA4 or Universal Analytics
  • Standard or Analytics 360 properties using GA4

 

38. If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter? 如果您的網站上有一個由觀看影片的用戶觸發的事件，這些定義中的哪一個可以被視為範例事件參數？
  • Name of a video watched on your site
  • The devices users are on when watching a video on your site
  • How many users opened the page containing a video on your site
  • How many users viewed a video on your site
39. You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report? 您想知道您放置的各種廣告如何在轉換路徑上協同工作。 您可以在 Google Analytics（分析）4 媒體資源的哪個位置找到“轉換路徑”報告？
  • Explore
  • Reports
  • Configure
  • Advertising

 

40. How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? 當行動應用程式和網站上存在 Google Analytics 4 媒體資源時，Google Analytics 如何衡量和報告不同的用戶互動？
  • As events
  • As views
  • As hits
  • As sessions
41. Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints? 哪種歸因模型使用機器學習算法在不同接觸點之間分配轉換功勞？
  • Data-driven
  • Last click
  • First click
  • Time decay
42. You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use? 您有一個行應用程式，並希望從該應用程式收集數據並將其發送到您的 Google Analytics（分析）4 媒體資源。您應該使用哪一個？
  • Google Marketing Platform
  • Firebase SDK
  • Website tag
  • Google Ads
43. To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type? 要了解有多少用戶來自各種設備，例如桌機或手機，您可以運行一份報告，顯示過去 30 天內每台設備的這些數據。 在此報告中，什麼是設備類型？
  • An event
  • A dimension
  • A user
  • A metric
44. Which of these structures represents a Google Analytics account's hierarchy? 這些結構中的哪一個代表 Google Analytics（分析）帳戶的層次結構？
  • Property > Data stream > Account
  • Data stream > Account > Property
  • Account > Property > Data stream
  • Property > Account > Data stream
45. You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience? 您管理一個電子商務網站，並正在建立新的受眾，以對您的業務很重要的部分區隔用戶，例如已購買的用戶。 以下哪個是預測受眾的範例？
  • You create an audience of users who started checking out but didn’t complete the purchase
  • You create an audience of users who made a purchase in the last 30 days
  • You create an audience of users who added items to their purchase wishlist
  • You create an audience of users who are likely to purchase in the next seven days

 

46. If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use? 如果您想通過組合來自多源媒體資源的數據來創建一個新的數據集，以廣泛了解您在品牌、產品或地區的業務，您會使用 Analytics 360 的哪個功能？
  • Subproperties
  • Data streams
  • Organizations
  • Roll-up properties

 

47. Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? Google Analytics 的哪個功能是依賴機器學習來衡量轉換無法通過直接觀察發現？
  • Conversion window
  • Conversion events
  • Conversion paths
  • Conversion modeling

 

48. When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events? 如果您為您的媒體資源啟用了廣告個性化，但希望排除特定事件，那麼這些被排除事件的數據會發生什麼情況？
  • That data will only be used for measurement purposes
  • That data will only be available in the Reports and Explore sections
  • That data will only be used for audiences in Google Ads
  • That data will only be available in the Advertising section
49. If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use? 如果您想過濾數據並為特定使用情境或受眾創建新的數據集，您會使用 Analytics 360 的哪個功能？
  • Subproperties
  • Organizations
  • Roll-up properties
  • Data streams
50. After you've exported Google Analytics data to BigQuery, what can you do with your data? 將 Google Analytics（分析）數據導出到 BigQuery 後，您可以如何處理數據？
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can use audiences to target website experiments and test variants of your web pages
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
51. Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen? 每當網站訪問者查看您網站上的任何頁面時，他們都會觸發 page_view 事件。 如果您想定義一個新事件以在訪問者抵達特定頁面（例如主頁）時觸發該如何做？在 Google Analytics（分析）介面中導航到事件後，您會選擇哪個選項來實現這一點？
  • Import event
  • Modify event
  • Create event
  • Mark event as conversion
52. You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? 您是一位部落格的編輯，該部落格有幾位特約作者。 你可以用什麼來在每個文章頁面上報告作者的名字？
  • Custom table
  • Custom metric
  • Custom user parameter
  • Custom dimension
53. You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? 您已經設置了網絡數據流，並且數據正在從您的網站流入您的 Google Analytics（分析）媒體資源。 您注意到為 Web 數據流啟用了加強評估。啟用此設定後會發生什麼？
  • Events can be associated with signed-in users to enable cross-device reporting
  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  • Events from your mobile app can be combined with your existing website data
  • Additional events are collected from your website without you needing to change your website’s code
54. One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it? 其中一種歸因模型依賴於機器學習算法來為不同接觸點的轉換分配功勞。它是哪一個？
  • Time decay
  • First click
  • Last click
  • Data-driven

 

55. You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a "user property" collected by Google Analytics? 您的網站上發布了一個新的操作影片，以便客戶了解如何正確使用您銷售的工具。Google Analytics（分析）擁有大量關於用戶與該影片互動的數據。 其中哪些被視為由 Google Analytics（分析）收集的“用戶屬性”？
  • The language preference of users watching the video on your site
  • Name of the video users can watch on your site
  • How many users opened the page containing the video on your site
  • How many users watched the video on your site
56. You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account? 您經營一家擁有網站、iOS 應用和 Android 應用的小公司。如果您的目標是分析所有這三個方面的事件和用戶，您應該如何設置帳戶？
  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
  • One property with one web data stream for your website and one app data stream for your app
  • One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
  • One property with a web data stream for your website and one property with an app data stream for your app
57. In which of these situations could you use the Engagement overview report in Google Analytics? 您可以在哪些情況下使用 Google Analytics（分析）中的參與度總覽報告？
  • You’re interested in seeing where users are coming from before landing on your website.
  • You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  • You’re interested in monitoring user activity as it is happening on your site.
  • You’re interested in seeing which pages on your site are getting the most traffic.

 

58. Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website? 在訪問您的網站之前，您可以在 Google Analytics Reports 的哪個位置找到有關用戶來自何處（例如搜索引擎結果）的洞察？
  • Monetization
  • Engagement
  • Acquisition
  • Demographics
59. How can Google Ads use audiences from Google Analytics when the two are linked? Google Ads 如何使用來自 Google Analytics 的受眾？
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to target ad campaigns
  • Audiences in Google Ads can be used to see industry benchmarking data
60. If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight? 如果您正在使用最終點擊歸因，並且想了解渠道和廣告系列在首次點擊歸因下的價值，您會查看哪個報告來找到這種洞察力？
  • Segment overlap
  • Funnel exploration
  • Model comparison
  • Conversion paths
61. How do Google Analytics 4 properties differ from Universal Analytics properties? Google Analytics（分析）4 媒體資源與 Universal Analytics 媒體資源有何不同？
  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
62. Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? 哪種分析功能可讓您將自己的標識符與您的客戶相關聯，以便您可以將他們在各種設備和平台上的不同的互動行為聯繫起來？
  • Device-ID
  • Predictive audiences
  • Audience triggers
  • User-ID
63. You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream? 系統會要求您按照設置 Google Analytics 設置數據串流。 什麼是數據串流？
  • A data stream lives within Explore and, once defined, can be added to any exploration
  • A data stream lives within an account and is the container for the data you collect from your apps and sites
  • A data stream lives within Reports and lets you segment and compare your data
  • A data stream lives within a property and is a source of data from your app or website
64. You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? 您想找到現成的卡片來解決有關用戶如何與您的應用或網站互動的典型問題。您會去哪個部分找到它？
  • Reports
  • Admin
  • Explore
  • Configure
65. Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights? 您的企業有一個網站和一個應用程程式，您想分析這兩個平台上的用戶旅程，並了解新用戶如何到達您的網站和您的應用程式。 您應該使用其中哪些來獲得這些洞察？
  • Google Optimize
  • Google Analytics 4 properties
  • Universal Analytics properties
  • Google Marketing Platform
66. If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience? 如果您想通過對您的業務有意義的區隔來為您的電子商務網站建新的受眾——例如，基於已購買的用戶——這些方法中的哪一種可以為您提供預測受眾？
  • You create an audience of users who added items to their purchase wishlist
  • You create an audience of users who started checking out but didn’t complete the purchase
  • You create an audience of users who made a purchase in the last 30 days
  • You create an audience of users who are likely to purchase in the next seven days
67. When a user watches a video, this triggers an event on your website. Which of these is an event parameter? 當用戶觀看影片時，這會在您的網站上觸發一個事件。 以下哪個是事件參數？
  • How many users viewed a video on your site
  • Name of a video watched on your site
  • The devices users are on when watching a video on your site
  • How many users opened the page containing a video on your site
68. If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page? 如果您管理一個包含多個不同作者的部落格，您可以使用什麼來在每個文章頁面上報告相關作者的姓名？
  • Custom metric
  • Custom user parameter
  • Custom dimension
  • Custom table
69. You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? 您決定在幾個不同的地方投放廣告以增加您網站的流量。您在 Google Analytics（分析）4 媒體資源中，並對這些不同的廣告如何在轉換路徑上協同工作感興趣。 在這種情況下，您可以在 Google Analytics（分析）4 媒體資源中的何處找到“轉換路徑”報告？
  • Explore
  • Reports
  • Advertising
  • Configure
70. Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? Google Analytics 的哪個功能使用機器學習來衡量無法直接觀察到的轉換？
  • Conversion modeling
  • Conversion events
  • Conversion paths
  • Conversion window
71. Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? 以下哪項描述了 Google Analytics（分析）中的轉換事件在關聯在一起時如何在 Google Ads 中使用？
  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to optimize your bids for ad placements
  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to generate new keyword ideas
72. Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like? 您的企業有一個適用於 iOS 和 Android 的網站和應用程式。如果您想同時分析這三者的事件和用戶，您的帳戶設置會是什麼樣的？
  • One property with a web data stream for your website and one property with an app data stream for your app
  • One property with one web data stream for your website and one app data stream for your app
  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
  • One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
73. You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled? 您正在設置您的網路數據串流，以便您的網站向您的 Google Analytics（分析）媒體資源提供數據。在設置此網絡數據串流時，如果您啟用加強評估設置，會發生什麼情況？
  • Events can be associated with signed-in users to enable cross-device reporting
  • Events from your mobile app can be combined with your existing website data
  • Additional events are collected from your website without you needing to change your website’s code
  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
74. You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events? 您為您的媒體資源啟用了廣告個性化，但想要排除特定事件。 這對這些事件的數據意味著什麼？
  • That data will only be available in the Advertising section
  • That data will only be available in the Reports and Explore sections
  • That data will only be used for measurement purposes
  • That data will only be used for audiences in Google Ads
75. What scope would be set for a custom dimension that reports membership status for a customer rewards program? 為報告客戶獎勵計劃的會員狀態的自定義維度設置什麼範圍？
  • User
  • Product
  • Event
  • Session

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